marginal customer

marginal customer
1) марк. предельный клиент [покупатель\]*
а) (клиент, приносящий продавцу минимальную прибыль; не очень выгодный клиент)

Your best customer today can quickly become a marginal customer tomorrow. — Ваш сегодняшний лучший клиент завтра может превратиться в предельного клиента.

See:
б) (покупающий товар по цене, равной предельной полезности товара для него, и поэтому oтказывающийся от покупок при росте цен)
Syn:
2) марк. нейтральный потребитель* (потенциальный потребитель, который не может точно определить, нужен или не нужен ему данный товар, или не может решить, у кого из продавцов его лучше приобрести)

There are three different types of customers. There is the definite "yes," the definite "no," and the "marginal." A marginal customer requires an effective salesperson to help him or her make a positive buying decision. — Существует 3 типа потребителей: те, кто в любом случае согласится, те, кто в любом случае откажется, и нейтральные. Нейтральный потребитель может принять решение о покупке определенного товара только при настоятельных уговорах агента по продаже.


* * *
маргинальный клиент: клиент, который находится на грани прибыльности для продавца, т. е. не слишком выгодный клиент.

Англо-русский экономический словарь.

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Смотреть что такое "marginal customer" в других словарях:

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